Frase is an SEO content tool. It reads the pages already ranking for your topic, builds a brief and outline from them, helps you draft, then scores the page for Google and for AI search answers. It also watches published pages and flags any that start slipping. It's for bloggers, marketers and small content teams who publish regularly. There's a 7-day free trial with no card needed. Starter is $39 a month billed yearly, or $49 month to month, for 1 seat, 1 site and 10 articles a month.
What it can do for you
Turn a keyword into a research-backed brief in minutes, see the headings and questions competitors cover, and write against a live score that shows what's missing. Starter adds AI Visibility on ChatGPT and Google AI, and Content Guard watches 10 pages for decline. It cuts the slowest part of SEO writing: working out what a page needs to rank.
What people like
Reviewers consistently say its SERP research and briefs are the best value for the price, and that they save hours per article. Its AI-search scoring is seen as forward-looking.
The honest downsides
- Reviews are mixed. Its Trustpilot score is 3.8 from 64 reviews, which trails tools such as Writecream's 4.6 from 1,210. Some reviewers mention pricing and subscription changes.
- The AI writing is generic. Reviewers say drafts need substantial editing.
- Shallow keyword research compared with dedicated SEO suites.
- Tight limits. Starter is one seat, one site and 10 articles a month, and the next plan is $103 a month billed yearly.
- Scores aren't gospel. One review found its scoring less reliable than Surfer's.
Skip it if
- you want publish-ready drafts from AI
- you need deep keyword and backlink data
Alternatives
There's nothing we list that's clearly better for SERP-based briefs and scoring.
- For drafting, the free plans of Claude or ChatGPT write better than Frase's built-in AI.
- For free search data on your own site, use Google Search Console and Ahrefs Webmaster Tools.
Some links may be affiliate links. They help keep WebTools.directory running at no extra cost to you.
Comments