Luma creates event pages, takes registrations and tickets, sends reminders and checks guests in. It's for founders, community builders and anyone running meetups, workshops, launches or online events. Luma Free is free forever, with unlimited events and guests per event, reminders by email, SMS, push and WhatsApp, up to 500 invites or newsletters a week, check-in, ticket types, group purchasing and coupons, and unlimited cohosts.
What it can do for you
Publish a good-looking event page in minutes, send reminders so people turn up, and check guests in at the door. Paid tickets accept cards, Apple Pay and Google Pay, with coupons and group purchases. Free events cost nothing at all.
What people like
Reviewers like how fast it is to set up and how polished the pages look, and the free plan covers most meetups and community events without limits on events or guests.
The honest downsides
- Paid events carry two fees. Free charges a 5% platform fee on paid tickets, on top of Stripe's card fee (typically 2.9% + 30 cents). Luma Plus, at $59 a month billed annually, drops the platform fee to 0%.
- Not for big conferences. Reviewers say it lacks tools for complex, multi-track events.
- Limited customisation and analytics, according to reviewers.
- Send limits. 500 invites or newsletters a week on free.
Skip it if
- you're running a large conference with exhibitors and agendas
- you sell lots of paid tickets and don't want a percentage fee
Alternatives
There's nothing we list that's better for free community events.
- Tito charges a lower 3% per paid ticket and suits conferences.
- Eventbrite if you want your event in a big marketplace where people browse.
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