For side hustlers and bootstrappers

The book of software for small budgets

A curated directory of free plans, lifetime deals and startup credits, picked for people building something on their own dime.

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Latest deals

Fresh picks for your stack

Local Falcon

Local Falcon

Map-pack rank tracker that scans a geo-grid around your business and shows where you rank in Google Maps, block by block. Credit-based plans from $24.99 a month, and 100 free credits on sign-up with no card.

Improve SEO
#Local SEO #Rank Tracking
Deal Type
Free Trial
Deal Price
0
Normal Price
Starter $24.99/mo billed monthly (7,500 credits) or $299.88 billed annually (90,000 credits)
Deal Platform
Direct
Deal Status
Verified
Currency
USD
Frase

Frase

AI SEO content tool that researches what ranks, writes the brief and draft, scores it for Google and AI search, and flags pages that start slipping. Free for 7 days, no card.

Improve SEO
#AI Writing #SEO
Deal Type
Free Trial
Deal Price
0
Normal Price
Starter $39/mo billed yearly ($49/mo month to month)
Deal Platform
Direct
Deal Status
Verified
Currency
USD
BrightLocal

BrightLocal

Local SEO platform to track local rankings, manage listings and handle reviews: 14 days of full access free, no card needed.

Improve SEO
#Local SEO #Listings
Deal Type
Free Trial
Deal Price
0
Normal Price
Track $31/mo ($369 billed annually, 1 location)
Deal Platform
Direct
Deal Status
Verified
Currency
USD
Google Business Profile

Google Business Profile

Free business listing on Google Search and Maps: add photos and hours, reply to reviews and see how customers find you.

Improve SEO
#Local SEO #Reviews
Deal Type
Free Plan
Deal Price
0
Normal Price
Free
Deal Platform
Direct
Deal Status
Verified
Currency
USD
Ahrefs Webmaster Tools

Ahrefs Webmaster Tools

Free site audit, backlink and keyword data, and web analytics for your verified websites.

Improve SEO
#SEO #Site Audit #Backlinks
Deal Type
Free Plan
Deal Price
0
Normal Price
Starter $29/mo
Deal Platform
Direct
Deal Status
Verified
Currency
USD
Screpy

Screpy

SEO audits, rank tracking, PageSpeed and uptime monitoring for unlimited websites, for one payment.

Improve SEO
#SEO #Site Audit #Rank Tracking
Deal Type
Lifetime Deal
Deal Price
59
Normal Price
Pro $192/yr
Deal Platform
AppSumo
Deal Status
Verified
Currency
USD
Google Search Console

Google Search Console

Free Google tool to see your search queries, clicks and rankings, and fix indexing issues.

Improve SEO
#SEO #Google
Deal Type
Free Plan
Deal Price
0
Normal Price
Free
Deal Platform
Direct
Deal Status
Verified
Currency
USD
Nuwtonic

Nuwtonic

SEO audits, fixes and AI-search tracking for one site, for one payment. Future AI models may need an add-on.

Improve SEO
#Founder Pick #SEO #AI Search
Deal Type
Lifetime Deal
Deal Price
69
Normal Price
Bronze $99/mo
Deal Platform
AppSumo
Deal Status
Verified
Currency
USD