Umami is privacy-focused web analytics: it counts your visitors, shows where they came from and which pages they read, without cookies tracking individuals. It's for founders who want clean traffic numbers without Google Analytics' complexity. The Cloud Hobby plan is free for one website, up to 100,000 events a month, with 6 months of data retention.
What it can do for you
Add one small script and you get a single, readable dashboard: visitors, page views, referrers, countries, devices and custom events such as button clicks. Because it's privacy-friendly by design, it's a simpler story for your privacy policy than heavier trackers. It's also open source, so you can self-host it later if you want full control.
What people like
Comparisons and Reddit users like how lightweight and simple it is, and that it's free to use in the cloud or to self-host. People who've run it in production describe it as reliable for straightforward traffic tracking.
The honest downsides
- It's basic on purpose. No session recordings, heatmaps or deep funnels.
- Bot filtering is weaker. Comparisons say rivals filter bots better, so numbers can be a little inflated.
- One site on the free cloud plan. More sites mean paying or self-hosting.
- Six months of history. The Hobby plan won't let you compare this year with last.
- No Search Console integration. Comparisons mention that some paid rivals pull in search data; Umami doesn't.
Skip it if
- you need to see how people use your product, not just how many visit
- you need long-term historical reports on the free plan
- you track several sites and don't want to self-host
Alternatives
We don't list anything better for simple, free, privacy-friendly site stats.
- PostHog is the step up if you need behaviour: funnels, session recordings and surveys, with a large free allowance.
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