Visitor Tracking is a simple analytics dashboard for people who run several small websites and want to see who's visiting, where they came from and what converts. The deal is one payment of $79 for unlimited sites and 10,000 pageviews a month.
What it can do for you
Add one script and you get live visitors, traffic sources, visitor journeys and conversion or funnel reports, without wrestling with Google Analytics. It can also show the organisation behind some visits, which is handy for spotting a business looking at your pricing page. Because sites are unlimited, it suits freelancers and agencies with lots of small client sites.
What people like
AppSumo buyers praise how quickly it's set up and how readable the dashboard is compared with GA4. Paying once for many sites is the other big draw, and the team has added features such as bot and organisation blocking in response to buyer questions.
The honest downsides
- Visitor counts can be inflated. In AppSumo Q&A threads, buyers report that changing IPv6 addresses create duplicate visitors, and that a change of traffic source can split one visit into several "people". That matters if you're judging campaigns on these numbers.
- Company identification is partial. It shows some organisation names, but not individuals, and many visits won't be matched at all.
- The pageview cap is shared. 10,000 pageviews a month across all your sites goes quickly if any of them gets real traffic.
Skip it if
- you need trustworthy unique-visitor numbers for reporting to clients
- one of your sites already gets more than a few thousand visits a month
- you want B2B visitor identification as a sales tool
Alternatives
- Better pick for most founders with one site or product: PostHog. Its free plan includes 1M events and 5,000 session recordings a month, plus funnels and heatmaps, so you can see what visitors actually do. Reviewers note it can feel complex at first, so start with the web analytics view.
- Umami is the simple, privacy-focused option: free for one site, up to 100,000 events a month.
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