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How to build events or workshops on a small budget

How to build events or workshops on a small budget

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Whether it's a one-off workshop or a regular meetup, the basics are the same: a way for people to book a place, a way to take payment, and a page that tells them what it's about. Registration forms and promotion help you fill the room.

Start with the essentials below, then add the rest as your events grow. Each step links to listings picked for WebTools.directory, where you'll find current plan and deal details.

Start with these

1. Ticketing and booking

Why: Let people reserve a place without you managing a spreadsheet of emails.

  • TidyCal: booking pages with paid, group and recurring bookings and Zoom or Meet links, as a one-payment deal. Group bookings suit small workshops and recurring sessions.
  • Luma: free event pages and ticketing with unlimited events and guests, ticket types, coupons and built-in check-in. Free events cost nothing, and paid events carry a platform fee.
  • Eventbrite: publish unlimited free events at no cost on Eventbrite's events marketplace, where people can discover them, with mobile check-in. Fees apply only to paid tickets.

2. Payments

Why: Take payment when people book, or invoice companies sending staff to a workshop.

  • Square: card payments online, by invoice and in person (handy for payment on the door), with no monthly fee on its free plan. Square's listed pricing is for the US, so check the page for your country.
  • Zoho Invoice: free invoicing with multiple payment options and payment reminders, for corporate bookings.

TidyCal (step 1) and Tally (step 4) can also take payment as part of the booking.

3. Event page

Why: One page with the what, when, where and how to book, which you can share everywhere.

  • Carrd: quick one-page sites, free to start. Custom domains are on its Pro plan.
  • Framer: a no-code website builder for a more designed page. The free plan publishes on a Framer domain.
  • Webflow: a website builder with a CMS, if you run a regular programme of events. The free plan is for building and testing, and you need a paid plan to launch on your own domain.

Add these later

4. Registration forms

Why: Collect the details you need from attendees, such as dietary needs, experience level or questions in advance.

  • Tally: unlimited forms and submissions on the free plan, including payments, signatures and conditional logic.
  • Deftform: unlimited forms on your own domain with Stripe payments, as a one-payment deal.

5. Promotion

Why: Get the word out online and offline so your event fills up.

  • AdaptlyPost: schedule posts about your event across many social accounts, as a one-payment deal.
  • Brevo: email invitations and reminders on a free plan with a daily sending limit.
  • ElkQR: dynamic QR codes with scan tracking for posters and flyers, as a one-payment deal.

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Webtools Team
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